SEO OPTIMIZE PROCESS

My typical search engine optimization (SEO) process flow is shown here. Foundational work is charged at a flat fee and clients may opt for a Pay for Performance Plan.

  • Examine – the SEO process starts with learning your needs and what your business is all about as well as your competitors
  • Statement of Work – summarizing what I heard from you, I will detail my SEO approach including a cost breakout
  • Research – drawing inspiration from you, your social media content and your industry, together we create a set of key phrases (search-query strings clients may use to find you)
  • Title Tags – each page has its own title developed describing what is unique to attract your readers and engage search engine bots
  • Meta Descriptions – each page has its own description snippet developed summarizing the page contents including your key phrase selection
  • Backlinks – work with your customers, vendors, etc. to develop a backlink strategy where possible
  • Delivery – the foundation is then encoded into your website, generally through the Yoast SEO tool interface. No SERP results are guaranteed. Should client wish to embark on a google page “x” campaign, a Pay for Performance Plan is strongly suggested.

SEO OPTIMIZE PROCESS

My typical search engine optimization (SEO) process flow is shown here. Foundational work is charged at a flat fee and clients may opt for a Pay for Performance Plan.

  • Examine – the SEO process starts with learning your needs and what your business is all about as well as your competitors
  • Statement of Work – summarizing what I heard from you, I will detail my SEO approach including a cost breakout
  • Research – drawing inspiration from you, your social media content and your industry, together we create a set of key phrases (search-query strings clients may use to find you)
  • Title Tags – each page has its own title developed describing what is unique to attract your readers and engage search engine bots
  • Meta Descriptions – each page has its own description snippet developed summarizing the page contents including your key phrase selection
  • Backlinks – work with your customers, vendors, etc. to develop a backlink strategy where possible
  • Delivery – the foundation is then encoded into your website, generally through the Yoast SEO tool interface. No SERP results are guaranteed. Should client wish to embark on a google page “x” campaign, a Pay for Performance Plan is strongly suggested.

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